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Dickbars Don’t Work

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Josh Clark, back in March:

Hey, please, under no circumstances should you pin social buttons to the top or bottom of mobile screens. In an effort to try to boost mobile use of share buttons, About.com experimented with fixing them to screen bottom and separately to screen top, so that the buttons were always visible when scrolling. While this did modestly increase share-button usage, it also caused overall session engagement to go down.

You read that right: adding a locked toolbar to the small-screen experience shortened sessions and reduced page views. The very small increase in share-button usage was far outweighed by reduced site usage. (I can’t explain why this is the case, but I’ve seen it elsewhere with locked toolbars, too. They chase small-screen users away.)

Read the whole article. First, Clark’s advice is based on actual results, not just opinion and hunches (like mine). Second, he doesn’t advise against ever showing custom sharing buttons — but he does say only to show them to visitors coming from social media referrals. And but even then, don’t put them in fixed position dickbars.

As for why dickbars actually decrease site usage, I think the answer is obvious: when people see user-hostile fixed position bars at the top and/or bottom of their display, especially on phones, they’re annoyed, and the easiest way to eliminate the annoyance is to close the fucking tab and move on to something that isn’t annoying.

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ddillinger
8 days ago
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1 public comment
DaftDoki
26 days ago
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I like the term dickbar and hope that it catches on.
Seattle

Jon Bois: ‘What Football Will Look Like in the Future’

6 Comments and 7 Shares

I implore you to drop everything and read this now, regardless if you care about or even understand the rules of the game.

Trust me.

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ddillinger
9 days ago
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6 public comments
gazuga
5 days ago
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It took multiple other sites linking this for me to cave in and click through. So glad I caved.
Edmonton
quandary
15 days ago
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Awesome
Pgh, PA, USA
joelowrance
17 days ago
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So. F'ing. Good.
MotherHydra
18 days ago
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I had no idea what I was in for, this is what the internet is for.
Space City, USA
glenn
18 days ago
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Ok this is seriously definitely worth "reading"
Waterloo, Canada
wmorrell
18 days ago
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WTF 45* stays president until 2025 then Tom Cotton becomes 46? And another fucking George Bush in 2045?
peelman
18 days ago
I about lost it when it was Bernie Sanders in 2057 or whatever it was.

Ads are coming to Amazon Echo skills

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If the Beauty and the Beast and Burger King debacles were anything to go by, owners of smart speakers like the Google Home aren't big fans of ads. But that won't stop marketing companies like VoiceLabs from trying to make them happen. The voice analy...
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ddillinger
74 days ago
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A future Apple Watch could be essential for diabetics

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Apple is quietly developing a sensor that can monitor a person's blood sugar levels continuously and non-invasively. If successful, the technology will be integrated into a future version of the Apple Watch to help people with diabetes manage their c...
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ddillinger
103 days ago
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How to Block Auto-Play Videos in Safari, Chrome, and Firefox

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Kirk McElhearn:

Auto-play videos suck. They use bandwidth, and their annoying sounds get in the way when you’re listening to music and open a web page. I happen to write for a website that uses them, and it annoys me to no end. (My editors have no control over those auto-play videos, alas.)

But you can stop auto-play videos from playing on a Mac. If you use Chrome or Firefox, it’s pretty simple, and the plugins below work both on macOS and Windows; if you use Safari, it’s a bit more complex, but it’s not that hard.

Auto-play videos are so user-hostile that there ought to be a way to turn them off without needing an extension or hidden developer preference.

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ddillinger
131 days ago
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mduell
133 days ago
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Linked-to Chrome extension doesn't work on http://thehill.com/homenews/administration/323775-trump-official-slams-cbo-score-its-just-not-believable

Angry ram battles tetherball left in forest

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https://www.youtube.com/watch?v=DLzDRge6P0U&feature=youtu.be

The best part is the other sheep patiently waiting further up the path.

"Come on, Nigel."

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ddillinger
131 days ago
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satadru
129 days ago
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Dodge[ball] tested. Ram approved.
New York, NY
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